Hey girl. Want Ryan Gosling to come have coffee with you?
Apparently, all it takes is for you to ask…for 10 days straight as part of a huge social media campaign that includes your town’s mayor and a giant cardboard cutout of the charming actor himself.
At least that’s the strategy that Leslieville’s Grinder Coffee employed to get the La La Land actor to visit their cafe during the Toronto International Film Festival (TIFF).
It all started when coffee shop owner Joelle Murray decided to invite a thespian dreamboat to Grinder Coffee, which is just 20 minutes outside Toronto, during TIFF.
According to Esquire, after a previous attempt to attract Idris Elba failed rather quickly, Murray swiftly pivoted to Gosling, who was in town promoting his latest movie, First Man. Murray used the hashtag #ryanneedsgrinder.
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 1, 2018
Toronto Mayor John Tory got in on the action, lending his support to the small business’ campaign.
— John Tory (@TorontosMayor) September 1, 2018
In addition to promising the actor a 15% discount on his coffee, Murray offered something no heartthrob can refuse: love!
Today begins our 10 day campaign to get @RyanGosling to come have coffee with us during #tiff. Be prepared for the onslaught of love coming your way. Tag yourself with Grinder Ryan with #ryanneedsgrinder for a chance to win. #leslieville #community #neighborhoodlove
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 3, 2018
Every day there was a new angle and a fresh tweet awaiting Gosling, and Murray highlighted the shop’s tenacity and dedication to getting the hunky actor to show:
See @RyanGosling we are very dedicated to our campaign. 10 days of posting of why you should have coffee with us. #ryanneedsgrinder #toronto #TIFF2018 @blogTO #coffeetime ##coffeeto pic.twitter.com/iOwnZHfnnQ
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 4, 2018
Besides, who could resist taking a selfie with your…self? A cardboard one, that is.
Day 4 of #ryanneedsgrinder .Real @RyanGosling meet Grinder Ryan. Think of the fun you could have taking selfies with a selfie. If you do you get to be entered into our contest. @idriselba didn't get that treatment #YYZ #TIFF #welovethis pic.twitter.com/8tvUK1c0yq
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 6, 2018
The news eventually spread to the local news station …
— CBC Toronto (@CBCToronto) September 6, 2018
…and, apparently, to Gosling’s mother, who according to Canoe, promptly urged him to pay the little shop a visit.
And this happened… #ryanneedsgrinder worked. The man himself showed up. What a good sport, a well brought up Canadian boy. We truly appreciate Ryan taking the time the time to visit us during #tiff. Take that @idriselba your loss. pic.twitter.com/8rMMWOs32J
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 11, 2018
Of Gosling, Murray told Canoe:
He made it seem that he enjoyed meeting me as much as I enjoyed meeting him. And it was a lovely feeling. He was very well-spoken, a wonderful Canadian boy with very good manners.
Fans on Twitter were quick to praise Murray’s perseverance and congratulate the quaint hometown shop:
I JUST GASPED ☕
— Kelly Aija Zemnickis (@AijaGreen) September 11, 2018
Canadian boys are the best ❤️super sweet
— M (@mixhi4ever) September 12, 2018
— Jason S. Rose (@Roser) September 12, 2018
You did it!! Amazing news!!
— Dina Pugliese (@DinaPugliese) September 12, 2018
Fantastic! So happy for Joelle
— Kevin Dale (@kjddale) September 11, 2018
We’re sure Murray is in La La Land herself now.