Humor is rarely cited as the Republican Party’s strong suit.
A case in point is Wisconsin Gov. Scott Walker, whose team released a new campaign ad that references the classic 1970s children’s television show The Electric Company.
Like the show’s signature “Soft-Shoe Silhouettes” segment, the ad, which came out on Tuesday, features the profiles of two people silhouetted against a solid color background.
As the sketch played out back in the day, the person on the left would say the beginning sound of a word as the letters of the sound floated out of his or her mouth. Then, the other person would finish saying the word, while the letters joined together in the middle of the screen as both people said the complete word in unison.
But the Governor’s take on the iconic sketch—which took a jab at his opponent—didn’t go over so well:
Commenters pulled no punches:
Didn't the Electric Company run on PBS? I thought Republicans don't like public broadcasting?
Seriously though.. this ad is really bad.
— Ian (@IanCDRLabs) September 25, 2018
— Nick Peterson (@npetersonmusic) September 25, 2018
They were equally as critical of Walker as they were of the ad itself:
way to keep up the positive campaigning on your record…..
— Jeff Simpson (@JeffSimpson7) September 26, 2018
Scott walker scare tactics. No substance.
— cphore (@cphore) September 25, 2018
@GovWalker Stupid as usual!
— JonAntonío ™️ (@JonAnthony7) September 25, 2018
So happy that you have the money to make these laughable ads. Sad that you’re so impotent when it comes to doing your job.
— Dave Mongin (@DaveMongin) September 25, 2018
And many found it outdated:
It’s hilarious. They need young voters. This ad will fall flat with anyone younger than me and I’m 51.
— Ann (@annelizabeth67) September 25, 2018
When your joke is so far out of date that it needs explanation up front, perhaps a little more thought is in order
— Jim Brooks (@JimTheD) September 26, 2018
Written for a Kindergarten comprehension level. It’s called chunking. D um b. What an insult to Wisconsin voters. pic.twitter.com/FBBWX4DMNy
— Riopedre (@Riopedre31) September 25, 2018
Twitter user Jeff had some words for the Governor to sound out himself:
That's super fun, Scott!! Now sound out, I will be unemployed after November's election.
— Jeff (@JKohly) September 25, 2018
In case you’ve never seen a “Soft-Shoe Silhouettes” segment from The Electric Company here’s a clip from 1971.
Note the delightful ditty by the network’s in-house composer at that time, Joe Raposo: