Krysten Gyldenege, based out of Houston, Texas, pulled a brave move most of us could only dream of when she hired two fitness models to take slightly under-dressed photos in order to advertise her real estate business.
Half-naked? Where? We've got a TV show over here where (often ugly) people are totally naked.
— Noel Dolan 🎭 (@cybernoelie) November 25, 2018
— Tiny Burger 🍔 (@tinyonkfdi) November 26, 2018
According to Gyldenege, who also took the photos herself, they helped secure six house showings the day they were posted.
“I wanted to represent a young couple who was on top of their game all the way around and who had just moved into this great house,” said Gyldenege.
The home was reportedly on the market for 40 days and hadn’t received much, if any, attention. Once she put up the listing she got plenty of attention–over 100 complaints.
What we are discussing right now https://t.co/j7zBfpYJMR
— Greg Hill (@GregHillWAAF) November 26, 2018
Who really did take offense to it? Sounds more like somebody's personal problem with half naked women.
— Zerthwind (@Zerthwind) November 26, 2018
If you ask me the backlash is also a success, everyone knows this Houston Realtor now.
— Diana Geoffrion ~ Stewart Title Business Developer (@InvestinLV) November 27, 2018
An adult should be able to handle seeing other adults in their underwear. How immature were these people who complained? 7?
— Jorge J Gonzalez (@zombiesheepx) November 26, 2018
It doesn’t even matter. He accomplished his goal if people are talking about him.
— Dalanis (@DaniePrecisa) November 26, 2018
Sex has a tendency to sell, but you don't usually see it used in quite this way. Texas real estate agent Kristin Gyldenege says she had to get creative when the… https://t.co/SCTtoruRmG
— Blake Ozz (@BlakeOzz) November 26, 2018
The listing was eventually pulled from the website due to the number of complaints.
“[Potential buyers] may not look like [the models], but if they think they could look like that in this house, they would be more attracted to at least see it.”
Meanwhile, children are being tear gassed at the border, and we wonder if the people who complained of Gyldenege’s models have said anything about the administration authorizing an illegal attack on immigrants.
What’s your take on using physical appeal to sell anything-whether it be a house or a piece of chocolate?