Netflix just released a slew of new content. Movies like the interactive Black Mirror: Bandersnatch were highly anticipated and have become overnight sensations. Another hit that has swept the sci-fi thriller community is Susanne Bier’s Bird Box.
Netflix summarizes the film as follows:
“In the wake of an unknown global terror, a mother must find the strength to flee with her children down a treacherous river in search of safety. Due to unseen deadly forces, the perilous journey must be made blindly.”
It stars Academy Award winner Sandra Bullock. Bullock’s character and her family must remain blindfolded to avoid a presence that forces humans to kill themselves if they make eye contact.
The movie has inspired the “Bird Box Challenge” in which fans of the movie attempt tasks blindfolded.
Check out some of the challenge-inspired videos.
— FireMadeFlesh (@FleshFire) December 27, 2018
— Nakayenga. (@ontheQueenlevel) December 27, 2018
Birdbox challenge exo edition HAHAHAHA 🦷💉 pic.twitter.com/KlRigEjpmM
— Right Rivera (@rightrivera) December 27, 2018
— Enrique Ruano (@enrique_ruanox) December 28, 2018
As you can see, the challenge presents a certain set of dangers. Not surprisingly, Netflix has no interest in taking responsibility for challenge-inspired injuries.
They took to Twitter to warn viewers against participating in the challenge.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
People cannot handle the fact that Netflix had to go to such lengths because of this nonsense.
The only Bird Box challenge that should exist. pic.twitter.com/AI0k3GsIjP
— Kristina Hernandez (@KrisWroteThis) January 2, 2019
Thank you for this responsible and sadly necessary tweet.
— Nikki Swiftie / rep Tour Netflix (@SprksFly4Taylor) January 2, 2019
damn you really out here being our parents n shit LOL
i will not do the challenge i promise
— ♡♪!? (@SkyWilliams) January 3, 2019
Others decided the PSA provided the perfect opportunity to express their enjoyment (and commitment) to the movie.
This is not Netflix talking, it’s them. They’re trying to get you to take off your blindfold! Don’t listen!
— Zura (@Helexzura) January 2, 2019
You know people doing this can't see this tweet……because they are blindfolded
— Hunter Boggs (@thehunterboggs) January 3, 2019
If you haven’t seen Bird Box yet, enjoy the movie but please refrain from the challenge.