Brand new artificial intelligence has been developed to track down the many people who share their Netflix passwords.
The technology was introduced at the CES 2019 technology trade show in Las Vegas by a UK-based company, Synamedia.
Synamedia’s technology uses behavioral analytics and machine learning in order to figure out how many people are logged into a single account, as well as where those people are located.
Synamedia claims that their technology is sophisticated enough to distinguish between your house and your vacation home, and it is also able to differentiate between shared passwords among friends or between family members (kids) who no longer live at home.
The company’s CPO, Jean Marc Racine, stated:
“Casual credentials sharing is becoming too expensive to ignore.”
Just how expensive is “too expensive”? According to data from research company Magid, approximately a quarter of millennials share their video streaming account passwords. Parks Associates predicted that by 2021, password sharing will cost video streaming services $9.9 billion in losses.
Racine went on to say:
“Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
This new information has streamers feeling like they’ve been put on blast.
Chilling new AI has been developed to track down #Netflix users who share their passwords with friends & family. Brit firm #Synamedia uses the specially developed AI to track shared passwords in streaming services and rat out the offending users – account sharing is illegal pic.twitter.com/Gz993gYJvm
— Zora Suleman (@ZoraSuleman) January 10, 2019
Well thats pretty much everyone fucked right?
— Robby Richmond (@RobbyRichmond) January 10, 2019
— Savannah (@saviwinter) January 11, 2019
You drysnitching bastiges just ruined Netflix for your whole damn family. Password sharing done.https://t.co/Cl1fpPMh34
— Fiyah 🖕🏽 Angelou (@SweetKixx2) January 11, 2019
There’s so many other things to be concerned about let us thievers live 😩😂
— Queen D (@PrettyLilDanni) January 10, 2019
https://t.co/TGGCtpc7w1 this is some late stage capitalism shit right here
— FacialWeight (@FacialWeight) January 10, 2019
Let us live
— 💈✂Catch These Hands✂💈 (@FARRAH1228) January 10, 2019
Trials of the new technology have begun, but it has not yet been released.