Daily Beast writer Betsy Woodruff was traveling on the New York Metro when she encountered what might be one of the most perplexing advertisements of all time.
Woodruff tweeted her discovery:
This is quite literally the worst ad I have ever seen pic.twitter.com/F7yJaCrvhY
— Betsy Woodruff (@woodruffbets) March 30, 2018
Where to start when describing the ad? Perhaps the fedora-wearing man balancing on one foot while smiling maniacally? What is he doing? Is he high-fiving an invisible person? Is he thrown off by the metro’s lack of traffic? Is he just having the time of his life at the newly opened Metro Shop?
We may never get answers but we have questions:
They couldn't pay me enough
— Katie Watson (@kathrynw5) March 30, 2018
Then there’s the unfortunate choice of the phrase “nah, brah.”
…someone should be severely punished for “nah brah”
— Rich✌️Evans (@_neppie_) March 30, 2018
— brian but canadien (@calinedebinne) March 30, 2018
Yeah they asked me to be a model and I was all like “Nah Brah”
— Jerry Dunleavy (@JerryDunleavy) March 30, 2018
And both of those issues ignore the fact that almost nobody asked for a Metro store…
Standing at Chinatown Gallery Place for 45 minutes as the yellow line train you're waiting for disappears off the screen multiple times and you slowly inhale more and more smoke from a track fire while babies scream in your ear? Nah brah
— Tim Mak (@timkmak) March 30, 2018
“Instead of making repairs, we're going to start a line of clothing that ABSOLUTELY NO-ONE will want! Winning!”
— Jeffrey Hops (@JeffreyHops) March 30, 2018
The first commercial could be “Style on them while you wait!” pic.twitter.com/EZerBQRHMe
— Patrick Waring (@WaringPatrick) March 30, 2018
The ad’s best feature is probably the jokes it’s generating on Twitter:
BODY ODOR AND NO PERSONAL SPACE?
— Hugh Jass PhD (@dr_hugh_jass) March 30, 2018
— Diane Alexander (@dmalexander_) March 30, 2018
— Zippyman818 (@zippyman818) March 30, 2018
all I can think of pic.twitter.com/o15243MBL5
— Anna Asbury Larkin (@AnnaAsburyGG) March 30, 2018
Who knows? Maybe the ad will help the D.C. Metro store become a huge success!
Except it's just done what ads are ideally designed to do – go viral. And you've helped do that.
Meaning – the awfulness was probably by design.
— brucewilson (@brucewilson) March 30, 2018
Tourist will want to bring home a tee from the worst part of their DC experience.
— longislandtonv (@longislandtonv) March 30, 2018