We no longer live in an environment where the objectification of women is acceptable. The traditional views on beauty and what the general public finds attractive is an antiquated concept that, today, is more insulting than flattering. None of this is a secret, mind you, so it’s really surprising when industry leaders still make a faux pas like listing the “Hottest fans at the World Cup.”
The perpetrator this time was Getty Images, a world leader in stock photo agencies. In a tweet posted on – and later deleted from – Getty Images’ official Twitter page, the stock photo guru delivered a list of the World Cup’s hottest fans. The headline alone isn’t entirely shocking as one would expect it to be a melting pot of spectators from the World Cup games.
Unfortunately, however, the entire list was nothing but women. Traditionally beautiful women that meet the media-fueled standards that feminists have been railing against for years now. The list of 30 didn’t feature a single man, a strange choice considering attractiveness pertains to both sexes.
And yet even when women are supporting their teams at a World Cup they still get objectified in a way that men don't. It trivialises them and their support. https://t.co/a9sMwBlOq4
— Carrie Dunn (@carriesparkle) June 26, 2018
The list didn’t garner the best response, especially in the wake of a photography campaign launched by the soccer collective This Fan Girl that intended to fix the perception that female soccer fans are nothing but stereotypical attractive women.
After Getty Images released the list, Emily Townsend, a spokesperson for This Fan Girl, spoke out in disappointment, stating “They need to do better, because of their size and influence they have a huge responsibility to not perpetuate the toxic male primacy that exists in football.”
In response to the list, Twitter sounded off, including “world famous internet sad girl,” Emily Reynolds.
delete this before anyone sees
— Emily Reynolds (@rey_z) June 26, 2018
The 1970s called & they want their misogyny back. What a bunch of sad, sleazy perves you are.
— SaintCirce (@SaintCirce) June 26, 2018
I see a tweet that Getty scheduled for the 1974 World Cup has finally gone live https://t.co/VARW1wTAm9
— Matthew Champion (@matthewchampion) June 26, 2018
— Women in Football (@WomeninFootball) June 26, 2018
Getty ultimately deleted the tweet and released a statement that read:
“Earlier, we published a piece, ‘World Cup 2018: The Sexiest Fans,’ that did not meet our editorial standards. We regret the error and have removed the piece. There are many interesting stories to tell about the World Cup and we acknowledge this was not one of them.”
— Barstool Sports (@barstoolsports) June 26, 2018
One Twitter user, ConfusedGooner (@confusedgooner), pointed out that the World Cup is far from the biggest offender of pushing the stereotypes of traditional beauty.
How is this any different than F1 grid girls??
F1 got rid of grid girls (who dress far worse), yet most the WOMEN wanted the decision overturned!!
— ConfusedGooner (@confusedgooner) June 26, 2018