Fashion brands and advertisers have long come under fire for the over photoshopping of their models, creating an unrealistic body expectation for their buyers.
Well the fashion company Boohoo decided that enough was enough. Boohoo used a completely unretouched photo of a model to sell some of their clothes.
We can all agree that she’s gorgeous, stretch marks and all…
But she wasn’t the only model Boohoo decided to let show off their natural beauty…
This decision by Boohoo really meant a lot to people…
Growing up my stretch marks were my biggest insecurity. I tried every cream, oil & scrubbing technique but only one thing worked… accepting that they were mine & there for life⚡️@boohoo You don’t know how much this helps with acceptance #FridayFeeling pic.twitter.com/dGjScG8Lwr
— Farai Nicole (@MymillaUK) June 22, 2018
Thank you for being honest about your bodies little imperfections. It is so courageous and refreshing!
— Jess (@missyessica821) July 1, 2018
— Kate Lally (@katelallyx) June 24, 2018
People were definitely here for it…
Those are her baby reminders. I have learned to love mine.
— Rhonda Caldwell (@Rhondacarrol) June 28, 2018
— Tara Mattingly (@TaraMattingly88) June 28, 2018
— Sissi Cole (@sissi_cole) June 28, 2018
Most people have them, skinny, heavy etc. I was 100lbs and had them from growing to fast as a teen apparently. Men have them as well.
— It's Amazing (@HypocrisyLives) June 30, 2018
We’re here for it too!