Clothing Brand Boohoo Scores Major Points For Not Photoshopping Stretch Marks On Models

Fashion brands and advertisers have long come under fire for the over photoshopping of their models, creating an unrealistic body expectation for their buyers. 

Well the fashion company Boohoo decided that enough was enough. Boohoo used a completely unretouched photo of a model to sell some of their clothes.

We can all agree that she’s gorgeous, stretch marks and all…

But she wasn’t the only model Boohoo decided to let show off their natural beauty…

This decision by Boohoo really meant a lot to people…

People were definitely here for it…


We’re here for it too!

H/T: Twitter, Shape.com