Price increases are imminent yet again for Netflix subscribers, but it’s not for the reasons you might think.
Scoff all you want, but with a plethora of exclusive television series and movie content at your fingertips, the streaming service juggernaut’s subscription fee is still relatively reasonable.
But now in Europe, the company is exploring an additional pricing tier that offers an additional perk.
Meet Netflix Ultra.
The Ultra plans, which are reportedly being tested with @Netflix customers in Germany and Italy, offer new premium plans ranging in price from €13.99 to €16.99 ($16.29 to $19.78) a month https://t.co/KE60tfOvnm
— Hollywood Reporter (@THR) July 6, 2018
According to tech and entertainment website BGR, an Italian blog entry written July 3 by Alessandro Perrone mentioned Netflix could be adding a fourth plan for their European customers: Ultra.
Just What Do You Get With ULTRA Plan ⁉️‼️
— Nikki (@AtxGirlnScrubbs) July 6, 2018
The Ultra plan would include 4K Ultra HD video with High Dynamic Range (HDR) content in addition to all the programs available for premium members.
Italian blog TUTTOANDROID posted this screenshot displaying the four levels of membership prices.
The roughly $3 increase over the Premium plan won’t nab subscribers anything else beyond access to HDR content.
However, a sneaky downgrade for the 3rd tier Premium plan might force Netflix members to fork over the extra money to maintain an amenity that will be featured under the Ultra plan.
Yay, can't wait for another price up
— NintendoMike (@NintendoMikeC) July 5, 2018
The Italian users who had early access to the tentative upgrade discovered Premium subscribers lose the perk of viewing content simultaneously from four screens. In the new 4 tier Netflix set-up, access drops down to two screens on the 3rd tier Premium plan and goes back up on Ultra.
For anyone still confused…
In summary, this is what they are testing : Base and Standard plans lose access to 4 device streaming and recording. The current Best plan looses HDR content, so you will only get a 4k signal. For both 4k&HDR u gotta pay $17. 4k is bad without HDR. TLDR: Netfux is removing axess
— Queen of Blades (@Sarah__Kerrigan) July 5, 2018
Those who are generous with their login passwords would have to reconsider sharing them or pay for the Ultra plan.
The downgrade would also affect Standard subscription members, reducing streaming access from two screens to only one. But the Standard and Premium level prices will not increase (or decrease).
Netflix is testing its new “ultra” plan, which could eventually lead to higher monthly bills for subscribers. That'll stink for the one guy whose password we're all using.
— MAD Magazine (@MADmagazine) July 6, 2018
“Netflix and chillin'” just got a lot more expensive
— R. J. Reda (@RageATL26) July 6, 2018
Netflix already offers minimal 4K video and HDR content for Premium subscribers in the United States, but at no additional cost.
— JoshRotter (@JoshRotter) July 6, 2018
The streaming channel told USA Today that they’re testing various levels of programming but are withholding an announcement for the Ultra plan stateside.
We continuously test new things at Netflix and these tests typically vary in length of time.
In this case, we are testing slightly different price points and features to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer the specific price points or features included in this test.
Well, that’s a relief!
— Morten V. Just (@vejlgaardjust) July 6, 2018
Streaming services are becoming to many, for to much. Having to have 6 of these things is equivalent to cable. Won’t work, to easy to pirate. Most millennials only pay out of the kindness in our hearts.
— Abortion takes kids from mothers (@FreakGeek702) July 5, 2018
I won't pay more for uhd, my internet service isn't even fast enough for HD. When they have everything from every studio including back catalogues, when the competition dies and you can get everything on Netflix I would pay $20 for that.
— Curtis Campsall (@curtis_campsall) July 6, 2018
I got rid of Netflix a little over two years ago after they started dropping all the good classic TV shows and started shrinking closing credits without a way to turn that “feature” OFF by default.
— Albert Sims (@albert71292) July 6, 2018