Aerie Model Who Uses A Wheelchair Praises The Lingerie Company’s Latest Ad Campaign For Its Disability Inclusivity ❤️

Proving once again that inclusivity sells, the lingerie brand Aerie has decided to shun ableism with it’s latest ad campaign.

Not trying to make a fuss about it, the American Eagle intimate apparel line quietly uploaded photos of women affected by vitiligo, diabetes, fibromyalgia, and Down syndrome, as well as women who use wheelchairs, arm crutches, and ostomy bags to the product pages of their website this week.

But Aerie model, Abby Sams who is featured in the campaign in her wheelchair put it all on blast on her Twitter Tuesday, cheering on both the company’s bold direction and her fellow models from the photo shoot. 

Aerie is no stranger to inclusion having earned a market following in 2014 for its #AerieReal campaign, in which it announced that the models in its ads were not airbrushed.  

And the response to this campaign has been just as positive:

So many LOVED seeing themselves represented in a lingerie ad campaign:

At the end of the day though, it’s all about the selling product. Which is why other brands should take note because what Aerie has just proven is that you can keep it real and inclusive, and still get your product noticed:

H/T: Twitter, HuffPost