Gwyneth Paltrow Says She’s Hiring A Fact-Checker For Goop—And People Have Lots Of Thoughts About It

Gwyneth Paltrow has announced that she will hire a fact-checker to verify statements made by her company, “Goop,” a lifestyle-and-wellness e-commerce business. She referred to hiring a fact-checker as a “necessary growing pain,” as some experts have called many of her company’s claims into question.

Goop—which is actually named for Ms. Paltrow’s initials, not a slimy solution—is heavily trafficked, and its believers lap up its advice. According to The New York Times, Goop is “a clothing manufacturer, a beauty company, an advertising hub, a publishing house, a podcast producer and a portal of health-and-healing information, and soon it [will] become a TV-show producer. It is a clearinghouse of alternative health claims, sex-and-intimacy advice and probes into the mind, body and soul. There [is] no part of the self that Goop didn’t aim to serve.”  

However, one doctor in particular, Dr. Jennifer Gunter, often challenges Goop.

And finally, according to the AV Club, a watchdog group called Truth In Advertising has filed a complaint against Paltrow’s “deceptive” claims.  Following the complaint, Paltrow announced that she would indeed hire a full-time fact-checker for the company, after severe and suspicious reluctance.

The fact-checker will start working for the company in September. 

The company truly makes some outlandish claims, so this will be an interesting process to say the least:

Many people are suggesting Gwyneth actually hire Dr. Jennifer Gunter, who might bring down the whole bizarre establishment.

According to Paltrow, Goop originated in the first place to fill a void in women’s healthcare. That space now seems to be taking advantage of women.

Perhaps with this fallout, the healthcare and wellness community will be forced to do better.

H/T: New York Times, AV Club