The Gap’s Newest Back-To-School Ads Featuring Diverse Kids Have The Internet Cheering ❤️

For a long time, advertising campaigns lacked equal representation, and were anything but diverse. Flipping through magazines, catching a television spot for a back-to-school sale, and odds are, most of the models would be fair-skinned and slim. 

Things have improved in recent years, with companies like Aerie and Dove featuring models of all shapes, sizes, and skin colors. Aerie launched one of the most diverse campaigns last month, featuring a young woman in a wheelchair, and women with diabetes, vitiligo, arm crutches, ostomy, body hair, chronic illness, and Down’s syndrome.

Slowly, but surely, things are changing for the better. Representation in the media is on an upclimb, and a recent back-to-school campaign is contributing to that.

Gap debuted their back-to-school advertising campaign a couple of weeks ago, and it immedietly attention. 

Check out the video from the advert here:

It wasn’t the clothes that stood out – no offense, Gap – but the diverse group of children modeling them. 

Twitter applauded and praised the campaign:

The children in the campaign are all students at P.S. 153 in Harlem, New York. 

The advert featured laughing, smiling children wearing natural hair, breaids, and a hijab.

People loved the inclusion:

Some touched on the importance of representation, especially for those marginalized groups who are not representated in mainstream media:

Hijabi women expressed the difficulties they’ve faced finding clothes  – and companies that represent women and girls like them – making this extra meaningful for them:

One woman wrote that the photos from the campaign brought her to tears.

Gap is no stranger to representative, inclusive advertisements. In May of 2017, a campaign called “I Am Gap” was released, and featured more diverse young people. 

The campaign featured video and print, like the recent back-to-school campaign.

Yet again, the clothing brand turned to real people, casting them off the street, rather than using a modeling agency: 

No doubt that the popular denim brand will continue to release diverse, inclusive campaigns that represent everyone. 

H / T – BuzzFeed, AdWeek