English synth-pop act La Roux is speaking out against US television channel Fox Business (a sister channel to Fox News) for using their song “Bulletproof” during a “back-to-school” segment on Mornings With Maria on Monday. The segment featured bulletproof backpacks, designed to protect children during school shootings, along with other protective clothing deemed by marketing manager for the manufacturer MC Armor, Carolina Ballesteros Casas, as “fashion with ballistics.”
In the program, Casas said:
In the US, sadly, there is the gun fact. Everybody can have a gun. So, here, kids need to be protected.
To this, the show’s host, Maria Bartiromo, replied:
It’s incredible that this has come to this, though – that we need bulletproof clothing.
She then added:
Some of these things are quite fashion-forward.
When La Roux caught wind that their song had been used in this way, they were quick to respond.
La Roux Singer, Eleanor “Elly” Jackson, told Billboard magazine:
Using Bulletproof, a song I wrote about relationships, for a piece like this is abhorrent. I have never, and would never approve my music to be used in this way.
Fans were in agreement:
What the hell? I don't blame her!
— I Love La R UX (@LOVELAROUXMUSIC) August 22, 2018
Of course it’s on Fox. Sue them Elly!
— melomys (@melomys) August 22, 2018
Well done woman!!
— leonardo cuy (@leonardocuy) August 21, 2018
This is so fucked
— BEN ⛰️ (@Str8outofHopton) August 22, 2018
Wow surprised Faux would be so unprofessional as to use an artists material without their permission. Copyright anyone?
— My Wild Kingdom (@my_wild_kingdom) August 24, 2018
Though there were some that needed a little schooling as to why La Roux would be upset:
She doesn't want her art associated with values that completely oppose her own, not everyone does it for money you know
— mej (@killYRidol) August 21, 2018
Yea, “abhorrent” is such a fancy word. How incredibly pretentious of her
— Jasper (@JazMusicAM) August 22, 2018
Others were disgusted with the Fox segment:
This Fox segment is like something from a dystopian novel.
— Joe Beaumont (@JoeBeaumont11) August 22, 2018
It’s gross how when these tragedies happen, instead of limiting the number of guns, we increase them by giving teachers guns, and start a whole new billion $ biz by making kids wear bullet proof clothes that work until they get shot in the face. This is just insane
— Tommy Herrera (@CulledCub) August 24, 2018
The song was chosen by the production team according to a spokesperson for Fox Business who told the BBC that “the selection has been addressed.”
Good for La Roux standing up to Fox Business. I keep wondering when the Rolling Stones will speak up about Trump using their music at his pep rallies.
— Sue M (@Beatles2522) August 24, 2018