Dunkin’ Donuts is changing its name to simply Dunkin’, as Business Insider reported on Tuesday. The rollout of the new name is part of a major rebranding effort on behalf of the company. Their first new concept store was opened late last year in Quincy Massachusetts. It features Nitro Cold Brew, a new store design, and digital kiosks.
But according to Business Insider…
“The Dunkin’ concept isn’t necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin’ Donuts said in a statement that it doesn’t plan to make any decisions regarding the branding until later this year.”
That didn’t stop Twitter from having their say. Many were upset…
Hold up, Dunkin Donuts drops the donut in their name? The real question is, do you still sell donuts though? @dunkindonuts
— Oluwadamilare Aladesanmi (@BigballerDee) August 21, 2018
Even back when Dunkin Donuts was originally called Mister Donut, it retained the “donut.” Keeping the donut in the name keeps the franchise accountable for making good donuts, as those are the focus! Maybe.
— college rock (@cryptolectic) August 22, 2018
They literally invented the word “Donut”. They should keep it forever.
— Dave Iarocci (@IarocciDave) August 22, 2018
But others thought they were just going with the flow…
Dunkin' Donuts is dropping the Donuts and people are freaking out…I've only heard people call if Dunkin'. They are literally changing the name to what everyone calls it…
— Thomas Everett © (@Thomas_Everett) August 27, 2018
THIS JUST IN: Literally no one, not a single person, has called Dunkin Donuts by its full name since 1996. Literally 100% of people “mad” about this have themselves been calling it simply “Dunkin” since the Clinton Administration. https://t.co/d1999rBTnN
— sam. (@slamchampion) August 28, 2018
no one says dunkin donuts anyway https://t.co/EfSdtmkUEF
— Maritza -like the cracker- (@Maritza_Romanx3) August 28, 2018
But most simply hated the idea…
Oh man I don’t like this at all
— Rich Feloni (@RichFeloni) August 27, 2018
— Paul Colgan (@Colgo) August 28, 2018
Sounds like another iHOB marketing ploy!
— NewsJunkie4evr (@newsjunkie4evr) August 27, 2018
First Domino's drops “Pizza” in 2012, and now this?? Do we even know if this helps business?
— Chris Weller (@chriswweller) August 27, 2018
Change is hard y’all.