Beef Company Steak-umm Defends Millennials In Bizarre Yet Spot-On Twitter Monologue

Some companies just have a great social media presence. Wendy’s really changed the game when its social media team embraced the sassy snark of this generation. Some companies, on the other hand, totally miss the mark, like military weapons companies asking for pictures of their products in use (yup, it happened and yup, it totally backfired.) Then there are other companies we don’t even really think about when we talk about social media presence. That last category is where Steak-umm fell … until a few days ago. 

Wednesday afternoon Steak-umm posted a very out-of-character and out-of-nowhere Twitter thread outlining millenial angst and lonliness. It was intense, and Twitter is a little worried. You ready? Here we go.

Had this rant come from an individual, they’d probably have gotten tons of comments or messages encouraging them and asking if they were okay, etc. This is a corporation, though, so who do we call?  The rant brought up some valid and logical points, but it had nothing to do with steak, frozen foods, inexpensive and convenient meals, or any of the things Steak-umm is about. 

It was… confusing, to say the least, especially coming from a brand. Twitter really wants to know where to send the hugs and how Steak-umm got so woke.

It went political almost immediately. 

More than anything, though… we’re wondering this: 

Apparently, 100% of proceeds from the sale of Steak-umm merch goes to charity, so the company isn’t just all talk. You can check the merch and list of charities out here. Or don’t. We know the whole thing is weird and so does Steak-umm. 

H/T: Twitter, Steak-Umm