The ‘Hellboy’ Reboot Just Released Its First Poster—But Not Everyone Is Sold On The Tagline

The first poster for the new Hellboy reboot was just released and fans are all about it … except for the tagline which seems to inspire universal hatred.

Set to be released on April 12, 2019, according to NME, this latest incarnation of the iconic half-demon Dark Horse character will be played by David Harbour, best known for his role as Sheriff Hopper in Stranger Things.

The reboot will be the third live-action installment in the film series following 2004’s Hellboy and 2008’s Hellboy II: The Golden Army, which both starred Ron Perlman as Hellboy.

But while fans generally seem to agree that the new poster for the film looks cool, they’re not so hot on the “Legendary AF” tagline:

This exchange provides an inside look as to why fans are turned off:

These two comments also sum up why the use of “AF” is so annoying to fans: 

Other commenters just seemed puzzled:

And there were a handful of commenters who either didn’t mind or didn’t care:

All in all, commenters are raving about the way Hellboy looks on the poster, so the tagline is unlikely to deter moviegoers from seeing the reboot when it comes out next spring.

Twitter user, Roxanne Ridge, echoes this sentiment while giving some advice for future movie posters:

H/T: Twitter, NME