It’s hard to believe, but it has been a solid 7 years since Amy Winehouse was found dead at her home in Camden, North London.
But, in a strange and frightening example of how we are truly living in the future, Winehouse will be seen on stage again in 2019, due to the use of a hologram that will perform live sets of her music.
Base Hologram–the same company responsible for the hologram of Tupac Shakur appearing at the Coachella festival in Southern California in 2012–has announced a partnership with the Winehouse Estate to bring Amy on tour seven years post-mortem.
Would you ever watch a hologram? https://t.co/dgjPVFAOlo
— BBC Radio 6 Music (@BBC6Music) October 12, 2018
“This is a dream for us,” said Mitch Winehouse, Amy’s father. “To see her perform again is something special that really can’t be put into words. Our daughter’s music touched the lives of millions of people and it means everything that her legacy will continue in this innovative and groundbreaking way.”
an Amy Winehouse hologram will be on tour for three years im absolutely disgusted. Like she hasn't been exploited enough??! Let her rest in peace and stop tarnishing her legacy.
— Nick (@neutrl_) October 12, 2018
ThereÛªs an Amy Winehouse hologram about to go on tour _Ù÷± IÛªve literally wanted this for YEARS.
— Julia Hernandez (@ju_liagulia) October 12, 2018
if yÛªall actually think the Amy Winehouse hologram tour is a great idea, youÛªre not a real fan. let that woman rest in peace. pic.twitter.com/DCuXlLTsDz
— shelby (@ghostieshelby) October 12, 2018
The hologram will perform digitally remastered arrangements of Winehouse’s music, backed by a live band and singers. The tour’s proceeds will raise money for the Amy Winehouse Foundation, which “educates young people about drug and alcohol misuse, provides support for those at risk and supports the development of disadvantaged young people through music.”
people are mad about amy winehouse's hologram tour. cant relate, i never got to see amy perform live AND its raising money to help the amy winehouse foundation which provides rehab facilities for young people who cant afford them.
— Michelle Platti _ÙÎö_Ù_à (@michelleplatti) October 12, 2018
Amy Winehouse hated fame and killed herself with drugs trying to cope with it.
Selling a hologram of her for a tour is just sick man.
— Justin Tine (@acupofrain) October 13, 2018
Please tell me I'm not the only one that finds this Amy Winehouse hologram tour incredibly disrespectful? #AmyWinehouse
— Pandy_ÙÐ__ÙÔÈ (@Pandy_Beary) October 12, 2018
A hologram of Amy Winehouse will be touring the world next year… and I seriously donÛªt know what to say. Part of me thinks itÛªs good that we (the ones who were too young when she toured) get the chance to experience her legacy, but another part says no… Rest in peace_ü_Ù´Û
— _Ðª_ÐÑ_Ð__ÐÒ_Ðö_Ð ||-// (@_PvnkRocker_) October 11, 2018
i do NOT fuck with an amy winehouse hologram tour, everyone already exploited her enough while she was alive so yÛªall should just let her rest in PEACE!
— big baby (@partrickwood) October 12, 2018
The hologram technology has become increasingly popular since Tupac’s hologram in 2012, and has seen the likes of Billie Holiday, Michael Jackson, ABBA, Roy Orbison, and Maria Callas take to the stage with the technology. The fan reactions to Amy’s hologram are mixed, with some feeling she will be “exploited” posthumously as she was in life.
Phew, they didn't exploit Amy Winehouse enough while she was alive https://t.co/VPJy94qDUW
— rick (@rickburin) October 12, 2018
A touring hologram of Amy Winehouse is…grim.
— _ÙÔÈspooOoOoOrts_ÙÔÈ (@full_hearts) October 12, 2018
She hated touring. Was intensely private. She left us her music. ThatÛªs more than enough. Leave her in peace. No hologram tour ~ Amy Winehouse (September 14, 1983 – July 23, 2011)Ûª ~ London 2004
Photo: Jake Chessum
å© Jake Chessum pic.twitter.com/JJmyPTYZX9
— paul seesequasis (@PaulSeesequasis) October 13, 2018
Very Mad at the Amy Winehouse hologram tour, anyone thatÛªs watched any documentary/article/interview from her would know sheÛªd hate this. Even in her death her fkn dad is still forcing massive tours on her, itÛªs gross. Let her fkn rest man
— rosie_Ù_Â (@rosiestotts) October 12, 2018
I cried for you on on the virtual kitchen floor. Leave her alone you money grasping c*%t's https://t.co/CDaVYhEBAw
— LDNCalling (@LDNCalling) October 12, 2018
No. It's very crass to cash in on someone who is no longer here. Whose idea was this? Seems very much like the sort of idea her dad would have.
— Maureen McKendry (@maureenmckendry) October 13, 2018
Feels a bit like someone somewhere is cashing in here, feel a bit queasy about it all to be honest
— Michael Fuller (@supersaint1976) October 12, 2018
The hologram is expected to tour worldwide. The show will last between 75 and 110 minutes.
The last time Winehouse was seen alive on stage was a little over a month before she was found dead in her home. In that show, she slurred lyrics and forgot the names of her band, which caused the rest of the tour to be cancelled.
How will a hologram hold up to her true legacy?