A new music video offers a powerful look at school shootings, the pain and destruction they leave behind, and our government’s unwillingness to make any sort of change.
The first version of “Safe” was written by Kesha’s younger brother following the Stoneman Douglas High School shooting in Parkland, Florida, while he was still in high school. Released as his debut single under his stage name “Sage,” the track features his chart-topping older sister as well as rapper, Chika, and was released in association with March For Our Lives, which is hoping the song will push people to vote for candidates who support gun control in next month’s midterm elections.
On his YouTube channel, Sage explained how, upon hearing the song, Kesha “instantly felt the power of the track and wanted to help the cause by lending her voice to the song and movement.”
March For Our Lives announced the song on Twitter, with the statement:
After every shooting, there’s outrage, prayers and false promises. Then it happens again. End
#TheMostViciousCycle. Vote for candidates who support sensible gun legislation and share the video. #VoteForOurLives on 11/6.
After every shooting, there’s outrage, prayers and false promises. Then it happens again. End #TheMostViciousCycle. Vote for candidates who support sensible gun legislation and share the video. #VoteForOurLives on 11/6. pic.twitter.com/kmiYPdTdTd
— March For Our Lives (@AMarch4OurLives) October 12, 2018
Here’s the full video (the song loops through several times to emphasize its “Vicious Cycle” theme):
Twitter users were moved by the video:
— Ina Berlingeri Fx (@InaBerlingeri) October 13, 2018
— nainsi57 (@nainsi57) October 13, 2018
I don't want to be a moment of silence. I don't want to be an early grave.
— Maria McGrath (@mariamcg87) October 13, 2018
They were grateful for the video and noted its effectiveness in getting across its message:
Powerful. Thank you.
— (@miketheidealist) October 13, 2018
This is how you show the devastation of school shootings.
Well done to everyone involved.
— Lemon Politics (@LemonPolitics) October 12, 2018
Haunting, beautiful, thank you!
— Mary Hudson (@MaryHud2000) October 13, 2018
From what’s happening on Twitter, the video seems to be serving its purpose by motivating people to get out and vote:
Heart wrenching. Thank you for keeping the issue of fun violence in the front pages. As a voter, I pledge to vote against any candidate who is against change in gun laws.
— Sol (@SolHouston) October 18, 2018
THIS is amazing. Let's bring it Nov 6th.
— Ima Tru (@St8ofbeing) October 13, 2018
And this is the major reason Scott must not win Florida's Senate seat. He has failed to make good on promises after both the Pulse massacre and the tragedy at Parkland. We must turn this state over to Nelson.
— phyllis johnson (@phyllisj1003) October 13, 2018
We have to vote to make changes so that these stop happening!
— Debra Hixon (@debbi_hixon) October 14, 2018
The vast majority of Americans want gun control. The only way we're going to get it is by voting against those who oppose it and voting for those who are in favor of it. VOTE!
— barbwra (@barbwra) October 13, 2018
Reminder: Election Day is Tuesday, November 6.