KFC Is Kicking The Holiday Season Up A Notch With A Log That Smells Like Fried Chicken ????

Get ready for a yuletide game-changer. Kentucky Fried Chicken, answering what were surely innumerable pleas from around the world, have finally decided to sell a fire log that, when burned, smells like fried chicken.

It’s a Christmas miracle! The $18.99 log was announced on Thursday, December 13, and was immediately available for purchase at KFCFirelogs.com, though it is, sadly, already sold out (at least for now).

Andrea Zahumensky, the chief marketing officer of KFC US, released a statement, saying:

“At KFC, we have always been proud of our role in bringing loved ones together at the dinner table around a bucket of our world-famous fried chicken. Now, this winter we’re bringing all the things we love — family, friends and fried chicken — together around the fire with our scented firelog.”

A description of the product on KFC’s website claims:

FIRE-SCENTED FIRE AGAIN. more than a million years, mankind has been attempting to improve upon the simple fire. We’ve tried burning different things like sticks or leaves or various incriminating documents. We’ve tried making fires last longer. We’ve even figured out how to turn them into different colors. All of that experimentation, all of that innovation, has culminated in this event, the KFC 11 Herbs & Spices Firelog, from Enviro-Log®.”

It continues: 

“Imbued with the unmistakable, mouth-watering aroma of Colonel Sanders’ secret recipe, the KFC 11 Herbs & Spices Firelog finally puts to rest the age-old dilemma, ‘How can I make this fire a hundred bajillion times better?’ This one-of-a-kind firelog from Enviro-Log, a leading manufacturer of firelogs made of 100 percent recycled materials, is the result of countless hours of research and development, all done over the last couple of months since we had this idea. Pick up a firelog today, and you’ll be wondering how you were ever able to enjoy a fire that didn’t smell like fried chicken.”

KFC has a bit of a reputation for strange marketing tactics, including 2016’s Colonel Sanders’ Extra Crispy Sunscreen, a sunscreen that, you guessed it, smells like fried chicken and sold out much quicker than it had any right to.

Since 2015, the chain has also made a show of quickly rotating through many different comedians and actors as the “new” Colonel Sanders. These include “Billy Zane, Darrell Hammond, and Reba McEntire.”

Upon hearing news of the chicken-scented log, Twitter had a couple jokes they had to get out of their system.

Tony Lowings, KFC’s incoming global CEO, attributes the company’s success in marketing at least partially to its past: 

“Over the years, we’ve had many, many people try and emulate KFC’s successes … and no one has ever got close. And part of the reason for that is that our history is real.”

Hoping for a nice, fried-chicken-smelling home this holiday season? Then go grab your KFC log and celebrate the way the Colonel intended!