On Thursday night, conservative commentator and Fox News host Tucker Carlson made remarks that have landed him in hot water. He was doing a segment on immigration and the migrant caravan at the southern border.
“Nice people, no one doubts that, but as an economic matter, this is insane. It’s indefensible, so nobody even tries to defend it.”
Instead, our leaders demand that you shut up and accept this. We have a moral obligation to admit the world’s poor, they tell us, even if it makes our own country poorer, and dirtier, and more divided.”
“Immigration is a form of atonement. Previous leaders of our country committed sins; we must pay for those sins by welcoming an endless chain of migrant caravans.”
A video of the segment can be seen below.
Of course, Carlson’s comments caused a firestorm.
People began calling for advertisers to pull their commercials from the network.
Last night, Tucker Carlson opened his show by saying immigration makes America “poorer, and dirtier, and more divided."
An offensive, dehumanizing and racist statement.
— jordan (@JordanUhl) December 14, 2018
I saw you advertise on Tucker Carlson's show. One of the biggest advertisers of the year, in fact!
Do you agree with his comments that immigration makes America "poorer and dirtier"?
— jordan (@JordanUhl) December 14, 2018
Hey @pfizer – what does it say about your company and your moral positions if you advertise on @tuckercarlson’s show? He and @FoxNews get rich off of dividing our country and spewing lies and hate at immigrant communities who are just trying to survive. Maybe choose another show.
— Judd Apatow (@JuddApatow) December 15, 2018
And one advertiser listened.
The insurance company Pacific Life put out this statement on Friday.
A message from Pacific Life: pic.twitter.com/bDq9hzia53
— Pacific Life (@pacificlife) December 14, 2018
The full statement reads:
“Pacific Life’s national advertising campaign runs on numerous networks and cable stations and on a variety of news, business and sports programs.”
“One of our ads appeared on Tucker Carlson’s show last night following a segment where Mr. Carlson made a number of statements regarding immigration.”
“As a company, we strongly disagree with Mr. Carlson’s statements. Our customer base and our workforce reflect the diversity of our great nation, something we take great pride in.”
“We will not be advertising on Mr. Carlson’s show in the coming weeks as we reevaluate our relationship with his program.”
People thanked them.
Thank you Pacific Life pic.twitter.com/aJqM2qz7v4
— Juan Maldonado, M.S. (@MindfulJuan) December 15, 2018
— bwco (@bwco) December 16, 2018
— From Chicago (@FromChicagoland) December 15, 2018
— mark meyerson (@mwmeyerson) December 16, 2018
— IronSquirrel (@IronSquirrel) December 15, 2018
Many applauded the company.
I applaud your decision
— Pink Flamingo (@marthalima122) December 15, 2018
Thank you for speaking out.
— SOS Aloha (@sosaloha) December 16, 2018
More companies need to reevaluate their advertising
— myentriri (@myentriri) December 16, 2018
Good for you!
— Flo-Kater (@Flo_kater) December 15, 2018
And most hoped that other advertisers would follow suit.
Pacific Life has pulled its commercials from Tucker Carlson’s show after he said immigrants are making America “dirtier.”
Why do the rest of the advertisers continue supporting him? Do they agree?
— Touré (@Toure) December 15, 2018
Hopefully others will follow. Many prominent brands highlight their commitment to diversity and inclusion, and yet underwrite the bigoted crap Tucker Carlson spews nightly. I’m curious what other brands advertise on his show? https://t.co/RWbcx6OK0b
— Soledad O'Brien (@soledadobrien) December 15, 2018
— Shaun King (@shaunking) December 15, 2018
Whether or not there will be additional fallout over Carlson’s claim that immigration—despite Carlson himself being descended from immigrants—makes the United States “poorer, and dirtier, and more divided” remains to be seen.