We all know the traditional image of Santa Clause: rotund, old, white, bearded, with a fluffy red suit and hat. But a new survey, done by logo design company Graphic Springs, showed that people seem to be ready for a different-looking Santa. In fact, nearly a third of people surveyed thought Santa “should be rebranded as a woman or gender neutral.”
The company asked around 400 people from the U.S. and U.K. what they viewed as “the ideal Santa,” then put the results to a vote to try and craft a perfect Kris Kringle for the modern day.
Their end result was far more hipster than what most people are familiar with! The new Santa sports “tattoos, a stylishly-trimmed beard, skinny jeans, sneakers, and a hover board. He’s tech-savvy and looks like he could easily feature in GQ magazine,” according to KDKA Pittsburgh.
However, the most surprising response had nothing to do with making kids wonder why Santa has ink all over his body and pants that seem too tight.
Though 72% of respondents thought Santa should remain male, 11% thought he should be a woman and a full 17% thought the jolly old elf should be gender neutral.
During a time in which women are criticized for everything from being in politics to wearing a cute skirt, it’s nice that so many people no longer want the man in red to be a man. While 28% is by no means a majority, it’s a number no one expected, and may mean times are finally changing.
Some Twitter users were all for a Santa Clause re-branding!
And some people made jokes:
Has anyone asked how Mrs. Claus feels about this?
— ???????????????? (@elderdeebs) December 14, 2018
But others thought Santa’s manhood is a Christmas tradition.
St. Nicholas dates back to 400 AD and he was male. So kick rocks and keep moving!
— Amy1988 (@crazyboutNYC) December 14, 2018
But there is real history behind Saint Nicholas, who gave away his wealth in gifts to the poor. pic.twitter.com/b1rVZQuiem
— Lindsley Smith (@LindsleySmith1) December 14, 2018
Serious note: The name has a German Origin and Claus or Klaus is short for Niklaus which is a masculine first name.
Joking note: They are getting coal and clogged toilets from elves. End discrimination against me, Santa Claus, and I’ll leave you one cookie.
— Saint Nicholas (@Heretic_Nick) December 15, 2018
Of course, this gave way to some negative responses:
Close to 3/4 of the ppl are sane – there – fixed the headline for you.
— Mick Jackson (@bdglfr24) December 14, 2018
In a related story, more than a quarter of people are now on the NAUGHTY LIST!
— dustintorres (@dustintorres) December 14, 2018
And Mrs. Clause should be male. Because this all makes sense.
— Ryan (@RyanSch3nck) December 14, 2018
So the majority of people believe Santa should remain a man. Great reporting CBS.
— Bryan Morris (@bryanmorris82) December 14, 2018
And some downright hateful ones:
Some of those comments were shut down:
If we can change his race why can’t we change his gender. You think the Santa’s that sold to consumers is really representative of the original Santa? Also what “mental disease” are you taking about?
— San Marco (@guapomoleverde) December 16, 2018
The whole argument struck some people as pretty silly.
The world has gone mad.
— Joshua Morgan (@jlmorgan27) December 12, 2018
Oh for crying out loud.
— ☃️ Shawn ???? Lunn ❄️???????? (@shawnlunn2002) December 12, 2018
And a couple of people pointed out something we should’ve remembered all along:
Santa isn’t real. The person buying you gifts is. Move on.
— William Ruoto (@williampaulr) December 14, 2018
and the other 75% realize he isn't real.
— So Cal Mountain Gal????⛄️❄️ (@LiviRichelle) December 14, 2018
It’s not a mystery how Twitter feels about this issue, but Twitter doesn’t represent the whole world. At the end of the day, Santa can be whoever (and whatever) you want him to be, and it looks like people are finally starting to support that philosophy.